Silver Line Feels Impact of SandyJanuary 3rd, 2014 by DWM Magazine
Hurricane Sandy, which rocked the Northeast little more than a year ago, devastated coastal communities. While it may have destroyed homes, it created a lasting “impact” for North Brunswick, N.J.-based Silver Line Building Products. Following the hurricane, the company set out to create a new line of storm windows.
Swati Jain, product manager for Silver Line, says the company was so affected by the storm, it became a personal mission.
“Our facility was affected; we had some damage from the wind. It was closed for a week for repairs. We have two other manufacturers in the Midwest and one in the south, so we were able to reroute all orders; there was no impact to our customers … even though our facility was closed. Some employees had some flooding damage. Our company community was fantastic and we rallied around each other. We were also a shelter for Red Cross and were able to collect goods for people in need.”
Though the company already offered a line of weather-resistant windows at the time, it decided the event called for something more specific to the East Coast.
“We have had a line of impact windows for years,” Jain says. “You’re normally selling around the Gulf Coast, but after Sandy we wanted to make sure we had the products needed for customers on the East Coast and homeowners in our own backyard.”
She says those new products are “designed and tested for the strictest requirements including Miami-Dade and high velocity hurricane zone (HVHZ certified).”
The only difference between the East Coast series and the prior series, she states, is the style of the windows.
“The Northeast style tends to be more of a double-hung window with a colonial look. We designed a window specifically for the Northeast after Superstorm Sandy, but our quality and testing is still the exact same to meet the strict Miami-Dade requirements,” she notes.
As for feedback, Jain says Silver Line is “finding that homeowners are definitely more aware of needing impact-resistant windows and architects are specifying them when they’re planning homes. There’s more of an interest in the Northeast of putting impact-resistant doors and windows in homes than there was before Sandy.”