Royal Group Becomes Royal Building ProductsNovember 1st, 2011 by DWM Magazine
Royal Building Products, formerly Royal Group, is launching a new look and feel to complement the company’s successful history and to pave the way for future growth. The company announced its updated brand promise today – Working together to build neighborhoods of lasting value. A new logo also was designed to retain the legacy of the company’s original symbol – the crown – while shifting emphasis from manufacturing to a focus on what Royal’s products do to transform neighborhoods.
“This is more than the launch of a new logo,” says Mark Orcutt, executive vice president, Royal Building Products. “We are putting the emphasis on a new way of thinking and doing business that has been emerging over the past few years at Royal. Our vision is to design, produce and market products in partnership with local building professionals to help them transform and preserve neighborhoods across North America.
Royal Building Products manufactures a broad range of building materials that go on and around the home. This includes siding, trim, accessories, soffit, rain ware, mouldings, deck, fence, rail, window profiles and patio doors for home remodeling and construction.