Roto Acquires Brazilian Hardware ManufacturerMay 6th, 2013 by DWM Magazine
Furthering its commitment to strategic acquisitions, Roto Frank has acquired Brazilian hardware manufacturer Fermax. Roto’s global CEO Dr. Eckhard Keill, says the company’s latest investment has “greatly strengthened Roto’s regional position by tapping into the enormous growth potential of the Latin American door and window market.”
He highlighted upcoming building projects centered around upcoming major sports events including the Soccer World Cup 2014 and Olympic Games 2016 as evidence of that growth. He adds that Brazil is the largest market in Latin America and that the country is continuously increasing quality and convenience requirements for windows and balcony doors.
He adds that its latest acquisition “fits perfectly” into Roto’s international portfolio.
“As the second largest player in the Brazilian hardware market, Fermax boasts great proficiency in fabrication and has an extensive portfolio of specialized products for the region,” says Keill. “Thanks to its sales network, the company supplies a wide range of dealers and system manufacturers. As soon as the company is fully integrated into the Roto Group, it could serve as an important bridge to markets in all of Latin America—both geographically and with regard to product policy. The acquisition also underscores our company philosophy of being close to the customer.”
Fermax, founded in 1974, has 300 employees and is located in the city of Colombo, in the province of Paraná.