Retailer Launches Responsive Website to Better Service Growing Mobile AudienceJuly 8th, 2013 by DWM Magazine
K.C. Company Inc., Pella Windows & Doors, a locally owned retailer of Pella door and window replacement products, launched a redesigned website last week which offers visitors an easy, yet robust overview of its replacement door and window options on a platform that translates easily to any mobile smartphone or tablet device.
The company recognized a substantial increase in traffic being directed from mobile devices so it responded to meet that need.
“We recognize that our customers connect with us in many ways,” said Brad Yourkavitch, vice president and general manager. “People are turning to tablets and smartphones when seeking out information for their door and window replacement needs. Our new site is simple and easy to navigate, especially if you are accessing it from a mobile device. This provides K.C. Pella an advantage over many of our competitors in the Baltimore-Washington DC market.”