PPG Global Color Experts Share Color Trend ObservationsJanuary 31st, 2012 by DWM Magazine
PPG Industries announced it is convening 23 of its color experts, representing six color-oriented businesses across three global regions, to share color trend observations and insights for a variety of markets during its annual weeklong workshop in New York, January 31-February 3.
As part of the meeting, PPG color experts will engage in interactive and dynamic workshops to discuss design trends, consumer preferences and priorities across each market as well as the role global, regional and cultural factors play in influencing customers.
The group will focus on the power of color, best practices for color communication tools and how product innovations and technologies impact surface design. The workshop will conclude with each expert contributing to a companywide trend forecast report used to help guide customers’ color-related choices.