NFRC Creates Public Whiteboard for Certification LabelsDecember 19th, 2013 by DWM Magazine
The National Fenestration Rating Council (NFRC) has created a whiteboard to help the public understand the value of its certification label without having to understand the science behind it.
“We’ve taken a complex topic and made it easy for anyone to grasp in under two minutes,” says Tom Herron, NFRC’s senior manager, communications and marketing. “Consumers want to know what’s in it for them, and we answer that question without getting technical.”
NFRC plans to use the whiteboard to increase public awareness of how its ratings programs help people choose the doors, windows and skylights that will make their homes more comfortable and more energy efficient.