New Better Homes and Gardens Survey Reveals Consumer Home Improvement Attitudes

January 25th, 2013 by DWM Magazine

A new survey released by Better Homes and Gardens (BHG) reveals consumer preferences for home buying, improvement and preference.

In a presentation given at the International Builders’ Show (IBS), Jill Waage, editorial director for Home Content for BHG, said 59 percent of readers surveyed say now is a better time to buy or build a new home compared to 48 percent in 2011. The percentage of people who said they do not anticipate purchasing a new a home at some point in the future has decreased from 51 percent in 2011 to 43 percent.

Fewer BHG readers also said it was a bad time to list their homes—26 percent in 2012 compared to 30 percent in 2011. However, an increasing percentage find the down payment, 21 percent in 2012 versus 18 percent in 2011, and affording what they like, 18 percent versus 15 percent, as hurdles to buying or building a home.

Among those surveyed planning a home improvement project in the next 12 months, 30 percent highly agree that now is the right time to spend on home improvements, which is nearly double the number that agreed with that statement in 2009 (16 percent).

The online survey was conducted between October 25, 2012 and November 5, 2012 among a random sample of close to 23,000 BHG readers. Of those 23,000, 2,100 completed the survey, 1,084 of which were self-reported prospective home buyers who answered questions relating to their next home. The remaining non-prospective home buyers, 739, reported anticipating major home improvement within the next 12 months and answered questions pertaining to home improvement projects.

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