NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity

March 11th, 2014 by DWM Magazine

The National Association of Home Builders (NAHB) has released the results of a new study, What Home Buyers Really Want: Ethnic Preferences. It is a further analysis of the 2013 study, What Home Buyers Really Want, which presented preferences of all home buyers combined. This new study compares and contrasts how housing preferences are affected by the racial or ethnic background of a home buyer, after controlling for factors such as age and income.

Some of the key findings in the report include:

  • Minority home buyers are typically younger than White non-Hispanic buyers. The median African-American buyer is 39, the Hispanic buyer is 37 and the Asian buyer is about 36, while the median White buyer is 43 years old.
  • Fifty percent or more of buyers in all racial/ethnic groups are married couples: 80 percent of White buyers, 50 percent of African-Americans, 74 percent of Hispanics and 79 percent of Asians. Most also have children living at home.
  • Asian home buyers have the highest median household income of all four groups, $72,797, compared with $67,747 for Whites, $50,221 for Hispanics and $43,774 for African-Americans. Asians also expect to pay the most for their home: $283,469, compared with $205,775 among Whites, $181,444 among Hispanics and $176,397 among African-Americans.
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