NAHB Show Goes from Four to Three Days in 2013January 27th, 2012 by DWM Magazine
The National Association of Home Builders (NAHB) announced that in 2013 the International Builders’ Show will run January 22-24 in Las Vegas, reducing the event from four days to three. Organizers say as the largest annual light construction tradeshow in the world, the show is expected to attract 50,000 attendees and more than 800 industry suppliers.
“It’s all about helping our attendees and exhibitors meet with each other in a much more efficient way,” says Mark Pursell, senior vice president of NAHB’s exhibition, marketing and sales group. “Tightening the trade show floor experience to three full days with expanded hours saves everyone money and results in a more productive experience for all.”
As the announcement notes, gone are the days when home builders, remodelers and designers had time to invest in what can turn into a full week of time away from their businesses when travel and other considerations are taken into account. “It’s a trend that professional convention and expo planners see in all fields – not just the home building industry,” Pursell notes. “Attendees are eager to get back to their businesses and put the new knowledge about, products, services and management to work right away. Businesses must be more nimble to thrive in today’s economy.”
Pursell adds that flexibility and speed are also the thinking behind NAHB’s online and mobile show planning tools, which attendees use to schedule meetings with exhibitors and choose from the more than 165 educational sessions and networking events.
“At the same, we are investing into a wider selection of networking opportunities at the Show– which is what both attendees and exhibitors say they want,” he says.
Pursell adds, “Dropping day four and adding an additional half hour to the schedule each day, allows exhibitors to save resources on an extra night of hotel accommodations, meals and other staffing and contractor expenses.”