Manufacturer Sheds Window Business to Focus on DoorsDecember 6th, 2011 by DWM Magazine
Haddon Windows and Doors, based in Bensalem, Pa., is “winding down” its window business” as the company will now solely focus on its door division, according to chairman Sam Jadallah.
“The window industry has been under tremendous pressure,” he says. “The average selling price of a window has dropped dramatically while input prices went up from almost all our suppliers. We saw very little ability to predict when market conditions would get more favorable.”
But while all this was happening on the window side, Jadallah says the “door business was healthy, stable and strong.”
“Homeowners are more likely to spend $2,500 on an entry door and less interested on spending $20,000 on replacing a lot of windows,” he says. “We were the first to introduce an R-5 window but energy efficiency is hard to innovate around so we put our energy into security and doors.”
Earlier this year Haddon introduced its SecuraSeal sliding patio door, and the product was recently awarded the Popular Science “Best of What’s New” for 2011 Award in the category of security.
SecuraSeal’s patented locking system engages on two sides along the entire length of the door jamb, securing the patio door like never before and eliminating the need for additional levers, foot bolts or Charlie bars. The single sliding action of the lock ensures that a simple slide of a convenient handle secures or unlocks the door, according to Jadallah.
“We have won some awards and received good customer reaction so we are putting the energy there rather than into commodity manufacturing,” he says. “Our plans are to expand the patio door to dealers nationwide.”
“We find that with homeowners security is a major theme and they will pay more for it,” he adds. “The sliding patio door is easily the easiest way into your house and this product changes that.”
Jadallah says the company is also researching similar products on the entry door side.
“We think there is a lot of innovation that can be done on locking systems, etc. That’s where our focus is.”