IBHS Featured in New Designing for Disaster Exhibit at National Building Museum

May 15th, 2014 by DWM Magazine

The Insurance Institute for Business & Home Safety (IBHS) announced that video and photographs from testing conducted at the organization’s research center are part of the Washington D.C., National Building Museum’s newest exhibit, Designing for Disaster, which opened to the public on May 11.

“IBHS conducts objective, scientific research to identify, evaluate and promote effective ways to strengthen homes, businesses and communities against natural disasters and other causes of property damage,” says Julie Rochman, IBHS president and CEO. “Translating our research into actionable information for consumers is critical, which is one of the reasons we’re very enthusiastic about being part of this exciting new exhibit.”

Designing for Disaster features video footage from the IBHS research center that highlights the Institute’s FORTIFIED construction standards. A pair of full-scale, two-story, 1,300 square foot houses were placed next to each other in IBHS’ massive test chamber—one was built using conventional construction standards common in the Midwest, and the other was built to IBHS’ FORTIFIED for Safer Living® standards for the Midwest.

Both houses were subjected to the same severe thunderstorm conditions, and while the house built using FORTIFIED standards (which made it safer and stronger) suffered minimal damage, the house built using conventional standards was reduced to a pile of rubble. See footage from the test here.

Designing for Disaster is a multimedia exhibition that focuses on new approaches in design and engineering to protect life and property against a range of natural hazards. The exhibition is organized by the destructive forces associated with each of the elements: earth, air, fire and water.

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