Fenzi North America Adds Two Sales, Marketing AgenciesJune 5th, 2014 by DWM Magazine
Fenzi North America announced it has added two sales and marketing agencies, PRYSM Marketing Inc. and Serviam Sales Group, to its insulated glass components team, which includes the newly added Poliver polyurethane IG sealant.
According to the company, PRYSM will cover 29 states in the U.S.—mostly in the east and Midwest. Serviam, meanwhile, will represent Fenzi in the southwest part of the United States.
“We are pleased to bring on the addition of two key independent sales agency’s to help direct our market penetration with our complete line of IG sealants and components. Both groups will be working with our existing sales and technical service team, providing what I believe to be the most extensive product line and solutions for our customers to provide superior IG products for their customers.
“PRYSM Marketing will be a key part of our expansion and allow us to market our sealants and components to a wide array of customers,” Devenish adds. “They will be an integral part to our structured territory alignment process as we continue to offer superior products while providing customer value.”
“Our group is excited to add Fenzi North America to our line card,” says PRYSM founder Ed Robinson. “The opportunity to continue to service our loyal customers with solutions to their IG production – and introduce new products is exciting for our group. We all are looking forward to the challenge in servicing our customer’s needs as the market shows good business activity.”
Adds Serviam founder Eric Meyer, “We’re grateful and excited for the opportunity to represent Fenzi North America throughout the southwest region. Their extensive insulating glass product line, knowledgeable support staff and resources, coupled with Serviam sales group’s knowledge, experience and customer base, is a mutually beneficial arrangement with significant opportunities.”