Endura Acquires W&F ManufacturingAugust 19th, 2011 by DWM Magazine
Endura Products Inc. in Colfax, N.C., has acquired W&F Manufacturing in Sun Valley, Calif., effective August 18.
W&F’s sales, customer support and manufacturing operations will continue to operate in Sun Valley under the direction of Rodney White, manager of Endura’s sill and component operations, according to a statement from Endura. Dale Moses, W&F’s current customer service and marketing manager will serve as assistant general manager. Sparky Godiksen, W&F’s national sales manager, will lead the company’s sales efforts through the transition period.
Paul Fleming, W&F’s president for the past 14 years, will serve as a consultant throughout the transition as well.
“We will be working with current and prospective W&F customers throughout a transitional period of the next several months regarding our support with respect to the W&F product line,” says Endura president Bruce Procton in a letter that went out to customers this morning. “Several of Endura’s current representative agencies already handle this product line and there will be no changes within these territories.”
He adds, “Where we see immediate opportunities to transition the product line to your current Endura representative, they and your Endura territory sales manager will be in touch with you regarding a plan moving forward. There are several territories in which we will take some time to evaluate existing W&F representation: We will make the determination over the next several months as to whether this existing representation will remain in place, or whether and when a transition might occur.”