CWDMA Changes Name to Fenestration CanadaMay 31st, 2011 by DWM Magazine
The Canadian Window and Door Manufacturers Association (CWDMA) unveiled its new name and logo during its annual meeting held last week in Banff, Canada. The group now will be called Fenestration Canada.
Incoming president Yvan Houle pointed out that the CWDMA is one of Canada’s largest construction trade organizations.
“Our membership is highly engaged and we are active in complex standards and code work that has significance not just for our membership and our industry, but for our country. As such, we felt it was important to clearly express our brand in the marketplace,” he says. “The existing name and logo took us this far but we felt we could make ourselves more easily recognizable. Our new, succinct name is bilingual, as is our organization.”
“’Fenestration Canada’ is inclusive of all types of fenestration and says in two words what used to take 15,” he adds. “It’s definitely more lean.”
Executive director Richard Lipman adds that the new name will help make the association more recognizable.
“When you hear Fenestration Canada you know we are about windows and doors,” says Lipman.
Lipman adds that the meeting attracted the largest number of attendees in the past several years, with approximately 150 attendees.
Those attendees learned the latest on a range of topics including Energy Star, codes and standards, green building and news on the fenestration installation certification program.
“We found that people stayed for the entire event to hear all the sessions,” says Lipman. “We covered the hot topics and the comments we are getting back are favorable.”
Also during the meeting, the group presented Harvey Dunand of Gienow with the CP Loewen Award for 2011, recognizing outstanding dedication, commitment and accomplishment in door and window industry. Dunand has been with in Gienow since 1974, when he began as a lead hand in the mobile home bay and bow window department. In 1989, he was appointed vice president of manufacturing and in 1990 become an ownership partner of Gienow. Dunand has served in the association’s marketing and education committees for three years.
The Spring 2012 annual meeting will take place at the Fairmont Chateau Montebello, June 7 – 9, 2012.