The Opt Out

Jun 14th, 2012

There has been some recent movement on the EPA’s LRRP rules regarding lead paint with the introduction of bill H.R. 5911, The Lead Exposure Reduction Amendments Act of 2012. This has been something many of us have been extremely passionate about (myself included). It would seem that common sense could finally prevail and the “opt [...]

Insanity?

May 29th, 2012

How does that old saying go … Insanity is defined as ‘doing the same thing over and over again, and expecting a different result.’ Over the past couple of years, many of us have gotten away from marketing differentiation and focused primarily on price point marketing. A perfect example is when the .30/.30 energy tax [...]

Networking: How Good are you?

May 11th, 2012

How important is networking for your business and for yourself? Let me put it another way, if you are selling a window package to someone, are your chances better with someone who knows you or someone that is meeting you for the first time? I have found over the years that networking is a real [...]

Presidential Race and Replacement Windows

Apr 24th, 2012

You might ask, “What does the Presidential race have to do with selling replacement windows?” The answer in the past has been “plenty.” Presidential candidates typically pay the highest media rates for TV, radio, and other media outlets. For home improvement companies and remodelers that generate these types of media leads, the fall season tends [...]

The R-5 Program

Apr 9th, 2012

The R-5 program has seen a couple of enhancements over the past several weeks, and the R-5 program or volume purchase program, as it is sometimes called, has more updates in the works. One of the changes to the program will be the removal of pricing from the website. I believe this will be helpful [...]

Are You a Customer Service Champion?

Mar 15th, 2012

In these dynamic economic times, businesses have done their fair share of belt tightening. One area that many businesses have cut back on surprisingly is customer service. Not just meeting customer expectations but exceeding them is truly the spot any company should strive to be no matter what the economics are. J.D. Powers recently released [...]

What’s Different about 2012?

Feb 24th, 2012

Depending on what part of the country you are in, the start of 2012 has been interesting. Many dealers have gotten off to a fast start, while others are saying things are just starting to pick up now. The good news is that we can officially close the door on the ‘tax credit hangover.’ We [...]

Networking to Your Potential

Feb 5th, 2012

air max nike kate spade handbags outlet I have been labeled a ‘techie’ by friends and colleagues. I certainly love my gadgets. Over the past year, I have written and read a lot about social networking. The ability to multiply yourself instantly is something that social networking allows you to do–and does it cost effectively! [...]

It’s Competitive Out There

Jan 23rd, 2012

A phrase I often hear and admittedly use from time to time myself is “It’s competitive out there.” I don’t think anyone would argue about the transition and evolution the building products industry has gone through over the past few years. From the EPA lead laws to a booming tax credit, the window industry, in [...]

Canvassing … The ‘New’ Lead Generator?

Jan 5th, 2012

As the New Year starts, it has many of us making our resolutions. I am no different in this but something that has changed for me is my job and company. I am excited to start off the New Year as the new vice president of sales and marketing at Thermal Industries. I wish all [...]