Price Busting or Marketing- What Sales Approach Will You Choose?

Jan 18th, 2011| By| Category:Plavecsky's Ponderings

This year selling windows will be very different from what we have become accustomed to during the last two years. Once we maneuvered to get the 30-30 rating in place, and later on, simply Energy Star labels, it was oftentimes as simple as advertising that our windows qualified for the tax credits made available by [...]



Quit Worrying About the Next Tax Credit

Dec 7th, 2010| By| Category:Plavecsky's Ponderings

Everyone in the industry is still wondering, “What will window sales will be like next year without the tax credit?” and, “Will Congress come to the rescue with a new program that will keep us chugging along?”
In response to this, I say, “What ever happened to marketing?”
Do we really need another government program to help [...]



Condensation Resistance: Keeping It Dry!

Oct 25th, 2010| By| Category:Plavecsky's Ponderings

I recently attended an educational seminar held at architectural firm in southern Ohio where the topic was condensation resistance of fenestration systems. The interest level for this topic was very high especially since the firm is sometimes working on a project involving schools or hospitals. “Condensation breeds mold, and building owners want to worry less [...]



Fourth Quarter 2010: Sink or Swim?

Sep 28th, 2010| By| Category:Plavecsky's Ponderings

I can hardly believe the 4th Quarter is about to start already – where did the year go? Most of my customers have noticed that third quarter sales were a little soft, but the majority of those asked are optimistic about a strong finish for 2010.
I especially noticed the optimism in the air at the [...]



GlassBuild America: Are You Going?

Aug 24th, 2010| By| Category:Plavecsky's Ponderings

“GlassBuild America is only 3 weeks away? Are you going?” So goes the message that I have been sending out to my customers and prospects. So far, it seems that about 60 percent of the answers are a yes, 20 percent are no and 20 percent are a maybe. In an economy that is still [...]



Will R5 Become R Future?

Jul 19th, 2010| By| Category:Plavecsky's Ponderings

Everybody is talking about R5 windows! Late in May, the U.S. Department of Energy launched its “Highly-Insulating R-5 Windows and Low-E Storm Windows Volume Purchase Program” with an event in Washington, D.C., held at the headquarters of the National Association of Homebuilders (NAHB). The program was designed to pair manufacturers of super energy efficient windows [...]



Avoiding the Big Rollover: The Mandate and Market Approach

Jun 22nd, 2010| By| Category:Plavecsky's Ponderings

The recent BP offshore drilling catastrophe has renewed the debate about the pros and cons of offshore oil drilling. The advocates of offshore drilling say that it is absolutely necessary to reduce our dependency upon foreign oil. Those against offshore drilling bring up the risks of damage to the environment. The recent pictures of dying [...]



What Makes an Effective Window & Door Showroom?

Jun 1st, 2010| By| Category:Plavecsky's Ponderings

Showrooms require a substantial investment to be effective, but the rewards can be great. Showrooms can enable you to position your company’s image as one of quality, craftsmanship, value and professionalism. These are all attributes that a prospective buyer wants to see in a prospective seller.
The very first thing that a prospective customer is likely [...]



Change is a Pane

May 11th, 2010| By| Category:Plavecsky's Ponderings

In my 25 years in the fenestration industry, I cannot recall seeing this much change in such a short period of time. We are seeing significant changes in three key areas: “What to Build, How to Build it, and How to Install It. You name it. Every aspect of the fenestration industry is changing at [...]



Energy Legislation – The Canvas for a Healthy Fenestration Replacement Market for Years to Come

Apr 20th, 2010| By| Category:Plavecsky's Ponderings

Oil and natural gas are the lifeblood of our economy, accounting for more than 60 percent of the energy consumed in the United States. To meet projected demand, our Nation has a vital interest in ensuring that competitively-priced domestic natural gas and oil remain part of the U.S. energy portfolio for decades to come.
Are you [...]