Play Ball!

Mar 4th, 2013

-+*It is easy to find comparisons between baseball and exterior remodeling in the Northeast. First of all, the door and window replacement season and the baseball season have similar schedules. The 162 regular game baseball season is similar to the amount of best-selling days in a year and players, managers and owners who want to […]

Hibernate or Hunt?

Feb 8th, 2013

-+*Although the natural human instinct may be to hibernate in winter and eat what we preserved during warmer weather, the door and window dealer who needs to eat with the money they squirreled away to get through winter risks starving to death before spring thaws and wallets open again. Our survival can depend on how […]

Fiscal Cliff Rescue Saves Energy Tax Credits

Jan 17th, 2013

-+*Did you know the “American Taxpayer Relief Act of 2012” also reinstated energy efficiency tax credits for both business and private property owners? Unless you have been living under a rock you know Congress saved the US economy from falling off the fiscal cliff by passing legislation known as the “American Taxpayer Relief Act of […]

Was that a Red Light?

Jan 4th, 2013

-+*On New Year’s Day we celebrated a fresh start at the crossroads where the past and present meet the future. It is a major intersection we can plan to go through about 70 times while we travel on the road of life. Did you come to a complete stop and look both ways before proceeding? […]

The Season to Give

Dec 18th, 2012

-+*Loyal clients make business more pleasant and profitable all year round. Now is the last chance of 2012 to give past customers more motivation to become loyal customers. The Old School way to make the most of it is to send out season’s greetings. The “Old School” CRM “Season’s Greetings” promotion requires good timing, preparation, […]

How to Compete with Santa

Dec 4th, 2012

-+*The end of the year empties homeowners’ wallets and fills up their calendars. Your potential clients are busy with shopping, travel and party plans. How can door and window dealers compete for consumers’ time and money now? One “Old School” way to generate sales during the holiday season is to rehash old leads. Even very […]

“Old School” CRM Basics

Nov 5th, 2012

-+*The “Old School” of Customer Relationship Management (CRM) is a series of traditional interactions with clients that were used by the pioneers of the door and window industry. A multitude of CRM software programs are available today. I would never discourage anyone from investing in software to improve business. I use software to manage customer […]

CPR for your CRM

Oct 29th, 2012

-+*Customer Relationship Management (CRM) is the newfangled term for dealing with clients. Cardiopulmonary Resuscitation (CPR) is an emergency procedure performed during cardiac arrest. CPR saves lives by forcing the heart to circulate oxygenated blood by manually pumping the chest over 100 times per minute. CPR delays death, but is unlikely to restore the heart’s spontaneous […]

“Old School” CRM

Oct 23rd, 2012

-+*The founders of our door and window retailing industry who pioneered the sale of home improvement products directly to homeowners in the 1950s instinctively created their own Customer Relationship Management (CRM). Those upstarts’ early interactions with clients were the basis for today’s CRM programs. The CRM interactions they implemented were born out of necessity. They […]

Selling Without Advertising?

Oct 15th, 2012

-+*How can a door or window dealer increase sales without gambling money on expensive and risky advertising campaigns? Home improvement contractors are finding it harder to justify investing in traditional marketing campaigns because of disappointing returns on their advertising investments. Remodeling companies who depend on traditional marketing methods – direct mail, print, radio and television […]