“How to Get More Customers”

Nov 4th, 2013

-+* Fewer door and window customers are watching television commercials, hearing radio spots, reading print ads placed in newspapers, magazines and mailboxes, or looking in the yellow pages for phone numbers. If that is where most of a company’s advertising budget is still being spent, it is no surprise to find a diminishing return on advertising […]

Can My Ads Get More Leads?

Oct 29th, 2013

-+*Replacement door and window companies could expect 10 leads or more from a $2,500 advertisement just 10 years ago. An average lead might cost about $200. Many of us are finding the return on the same $2,500 advertising investment has dropped to less than two leads at a cost of more than $1,250 per lead. […]

Should Women Sell Doors and Windows?

Oct 7th, 2013

-+*“Breaking the Door and Window Glass Ceiling” caused controversy all across North America. My article about door and window executives hiring more women for sales and marketing may not be as important as the latest Washington crisis, but it blew up my phone, filled my inbox with mail and even prompted people to visit me […]

Breaking the Door and Window Glass Ceiling

Aug 20th, 2013

-+*Is it possible women hold less than one percent of the sales positions in the door and window industry? This is bound to change and women will become more involved in the sale and marketing of doors and windows, if only because it is good for business. After 30 years of dealing with hundreds of […]

Funeral for a Door and Window Man

Jul 31st, 2013

-+*I buried my oldest brother, Gabe Milanese Jr., this week. In the door and window and business, we measure width and height along with dollars and cents every day. We can also measure a man by his size and worth, but that is not how we will be remembered most … Our dad started his […]

Being Valiant

Jul 22nd, 2013

-+*“Valiant” is defined by the dictionary as an adjective meaning “to possess or show courage and determination.” When a person is “being valiant” they are being lionhearted, fearless, heroic, brave and bold. The Valiant Family who own and operate Valiant Home Remodeling truly knows what it means to “Be Valiant.” Sixty years ago, Genare Valiant […]

Nice Touch!

May 20th, 2013

-+*Every dollar of profit I ever put in my pocket came out of the wallet of a past customer. The same people who gave me income yesterday can give me revenue today and tomorrow if I keep in touch with them. If you’ve read my past blogs, you know I believe in staying in touch […]

When Opportunity Knocks… Open the Door Factory

Apr 1st, 2013

-+*Are you leaving opportunity waiting on the doorstep? Over the last few years Noubar Yeremian, founder of HMI Doors, has grown his door business because he had the audacity to believe the “Great Recession” was not financial ruin knocking at the door of his business, but opportunity. He recognizes opportunity at his threshold, even when […]

Smart Glass vs. Stupid Birds

Mar 18th, 2013

-+*Are we creating a big problem if smart glass makes stupid birds angry? Here is some bird food for thought. This February a client called to tell me about a little birdie in his backyard. It had a gray pompadour, big black eyes, a black forehead and orange sides. This homeowner was not a birdwatcher. […]

Work Hard, But Have Fun

Mar 11th, 2013

-+*Johnny is my dentist and I just got out of his chair. Most people might find it hard to hold a conversation while having their teeth cleaned. Those, like me, of Italian ancestry know it is far from impossible to communicate with grunts and hand gestures, but while I am in Johnny’s chair it is […]