Mayday! May Day!

May 20th, 2014

Are you in distress or dancing this spring? “Mayday” is a call for help internationally recognized by mariners and aviators as the signal there is a life-threatening emergency. The cry of “Mayday” has saved the lives of many and been the final words of others. “May Day,” on the other hand, is a celebration of [...]

Why Confuse the Customer?

Apr 29th, 2014

Is selling a door or window for the lowest price without regard for energy efficiency or structural strength the best way to get new business? Do we have a responsibility to educate the end-consumer and make it easier to understand door and window test data? The door and window industry is regulated you’ll spend a [...]

Crash Test Ratings for Doors and Windows

Apr 15th, 2014

An educated consumer is my best friend. The homeowner who understands the options is more likely to make good decisions when purchasing new doors and windows. But comparing differences in doors and windows can be confusing. The door and window industry likes to complicate and confuse data that should make it easy for consumers to [...]

Do I Need New Doors and Windows?

Apr 8th, 2014

I received an unusual question from a client last week. They scheduled an appointment with me to get a price to replace the windows in their home. During my evaluation of their project I asked, “Why do you need new windows?” and “What do you want your new windows to do that your existing windows [...]

Surviving a Power Failure

Apr 1st, 2014

Would your business be forced to close if a hurricane, blizzard, ice storm, flood, windstorm, earthquake or man-made disaster cut off power? Power failures due to natural disasters have caused businesses to shut down and homeowners to hunker down or flee various parts of the country over the last few years. Last month my company, [...]

You Don’t Know Jack

Feb 11th, 2014

Jack Loew’s loyalty, honesty, volume and purchasing power make him the dream client of any door and window manufacturer, supplier or installer. He has been the most successful developer of suburban land and buildings in the Mid-Atlantic United States of this century. Jack took risks as a developer that paid handsome dividends in an economic [...]

Removing the Hump from the Camel’s Back

Jan 17th, 2014

The seasonal nature of the door and window business makes our sales charts look a lot like a camel’s back. Sales for the year start slow and end even slower with one hump in the middle of the year. Winter can mean slow sales because we have not found a way for the door and [...]

New Year Resolutions

Jan 3rd, 2014

Did you make a resolution to improve yourself this year? According to statistics, half of Americans make New Year resolutions and the top resolution for 2014 is the perennial favorite—losing weight. We all know diet and exercise are the keys to losing weight. Eat less, exercise more and you will lose weight. Executing this plan [...]

The Wizard of .com

Dec 9th, 2013

Think of your website as the “Emerald City” in the movie the “Wizard of Oz.” Your Emerald City has a horse of a different color that makes you unique. You are trying to attract visitors on the yellow brick road called the Internet to your Emerald City so you can make them your customers. Think [...]

Doors and Windows or Granite Countertops?

Nov 12th, 2013

“Surveys say consumers want energy efficiency in remodels, but at the point of sale, they put their money into granite countertops,” Arlene Zavocki Stewart, president at AZS Consulting Inc. told me on LinkedIn, after my most recent DWM blog. Then she asked me, “Why the disconnect? Do you think it’s because of bad surveys, fickle [...]