New Year Resolutions

Jan 3rd, 2014

Did you make a resolution to improve yourself this year? According to statistics, half of Americans make New Year resolutions and the top resolution for 2014 is the perennial favorite—losing weight. We all know diet and exercise are the keys to losing weight. Eat less, exercise more and you will lose weight. Executing this plan [...]

The Wizard of .com

Dec 9th, 2013

Think of your website as the “Emerald City” in the movie the “Wizard of Oz.” Your Emerald City has a horse of a different color that makes you unique. You are trying to attract visitors on the yellow brick road called the Internet to your Emerald City so you can make them your customers. Think [...]

Doors and Windows or Granite Countertops?

Nov 12th, 2013

“Surveys say consumers want energy efficiency in remodels, but at the point of sale, they put their money into granite countertops,” Arlene Zavocki Stewart, president at AZS Consulting Inc. told me on LinkedIn, after my most recent DWM blog. Then she asked me, “Why the disconnect? Do you think it’s because of bad surveys, fickle [...]

“How to Get More Customers”

Nov 4th, 2013

 Fewer door and window customers are watching television commercials, hearing radio spots, reading print ads placed in newspapers, magazines and mailboxes, or looking in the yellow pages for phone numbers. If that is where most of a company’s advertising budget is still being spent, it is no surprise to find a diminishing return on advertising [...]

Can My Ads Get More Leads?

Oct 29th, 2013

Replacement door and window companies could expect 10 leads or more from a $2,500 advertisement just 10 years ago. An average lead might cost about $200. Many of us are finding the return on the same $2,500 advertising investment has dropped to less than two leads at a cost of more than $1,250 per lead. [...]

Should Women Sell Doors and Windows?

Oct 7th, 2013

“Breaking the Door and Window Glass Ceiling” caused controversy all across North America. My article about door and window executives hiring more women for sales and marketing may not be as important as the latest Washington crisis, but it blew up my phone, filled my inbox with mail and even prompted people to visit me [...]

Breaking the Door and Window Glass Ceiling

Aug 20th, 2013

Is it possible women hold less than one percent of the sales positions in the door and window industry? This is bound to change and women will become more involved in the sale and marketing of doors and windows, if only because it is good for business. After 30 years of dealing with hundreds of [...]

Funeral for a Door and Window Man

Jul 31st, 2013

I buried my oldest brother, Gabe Milanese Jr., this week. In the door and window and business, we measure width and height along with dollars and cents every day. We can also measure a man by his size and worth, but that is not how we will be remembered most … Our dad started his [...]

Being Valiant

Jul 22nd, 2013

“Valiant” is defined by the dictionary as an adjective meaning “to possess or show courage and determination.” When a person is “being valiant” they are being lionhearted, fearless, heroic, brave and bold. The Valiant Family who own and operate Valiant Home Remodeling truly knows what it means to “Be Valiant.” Sixty years ago, Genare Valiant [...]

Nice Touch!

May 20th, 2013

Every dollar of profit I ever put in my pocket came out of the wallet of a past customer. The same people who gave me income yesterday can give me revenue today and tomorrow if I keep in touch with them. If you’ve read my past blogs, you know I believe in staying in touch [...]