Every dollar of profit I ever put in my pocket came out of the wallet of a past customer. The same people who gave me income yesterday can give me revenue today and tomorrow if I keep in touch with them. If you’ve read my past blogs, you know I believe in staying in touch [...]
Are you leaving opportunity waiting on the doorstep? Over the last few years Noubar Yeremian, founder of HMI Doors, has grown his door business because he had the audacity to believe the “Great Recession” was not financial ruin knocking at the door of his business, but opportunity. He recognizes opportunity at his threshold, even when [...]
Are we creating a big problem if smart glass makes stupid birds angry? Here is some bird food for thought. This February a client called to tell me about a little birdie in his backyard. It had a gray pompadour, big black eyes, a black forehead and orange sides. This homeowner was not a birdwatcher. [...]
Johnny is my dentist and I just got out of his chair. Most people might find it hard to hold a conversation while having their teeth cleaned. Those, like me, of Italian ancestry know it is far from impossible to communicate with grunts and hand gestures, but while I am in Johnny’s chair it is [...]
It is easy to find comparisons between baseball and exterior remodeling in the Northeast. First of all, the door and window replacement season and the baseball season have similar schedules. The 162 regular game baseball season is similar to the amount of best-selling days in a year and players, managers and owners who want to [...]
Although the natural human instinct may be to hibernate in winter and eat what we preserved during warmer weather, the door and window dealer who needs to eat with the money they squirreled away to get through winter risks starving to death before spring thaws and wallets open again. Our survival can depend on how [...]
Did you know the “American Taxpayer Relief Act of 2012” also reinstated energy efficiency tax credits for both business and private property owners? Unless you have been living under a rock you know Congress saved the US economy from falling off the fiscal cliff by passing legislation known as the “American Taxpayer Relief Act of [...]
On New Year’s Day we celebrated a fresh start at the crossroads where the past and present meet the future. It is a major intersection we can plan to go through about 70 times while we travel on the road of life. Did you come to a complete stop and look both ways before proceeding? [...]
Loyal clients make business more pleasant and profitable all year round. Now is the last chance of 2012 to give past customers more motivation to become loyal customers. The Old School way to make the most of it is to send out season’s greetings. The “Old School” CRM “Season’s Greetings” promotion requires good timing, preparation, [...]
The end of the year empties homeowners’ wallets and fills up their calendars. Your potential clients are busy with shopping, travel and party plans. How can door and window dealers compete for consumers’ time and money now? One “Old School” way to generate sales during the holiday season is to rehash old leads. Even very [...]
