Why “Old Faithful” Customers Are Your Most Important

Jul 21st, 2015

Loyal customers not only provide businesses with continual revenue with lower marketing and sales overhead that allow you to operate more profitably. Loyal customers, by definition, are also faithful to their obligations, and they take the payment for the goods and services you provide as seriously as you do. Loyal customers can also provide invaluable […]

First Time, Repeat or Loyal Customer?

Jul 14th, 2015

The Merriam-Webster Dictionary defines the word “customer” as “one who buys the goods and services of a business” and “an individual with whom one must deal.”  “Loyalty” is defined as “faithfulness to obligations and to a person or thing deserving fidelity.” Without the customer, there is no business.  The customer provides a business with the […]

Camelot’s Crusaders: The Sites That Can Boost Your Business

Jun 23rd, 2015

In my previous blog post in my “Camelot” series a couple of weeks ago, I illustrated how your Facebook for Business page can act as the queen of your social media efforts. Last week, I showed how grateful I am to Facebook for helping bring customers to my company. In this post, I point out […]

Thank You, Mark!

Jun 16th, 2015

Yesterday, I got a nice “Thank You” note from Mark Zuckerberg, the founder of Facebook. I was very flattered. After all, Mark and I hardly know each other. Mark and Sheryl Sandberg, Facebook’s chief operating officer, wrote to tell me what an exciting time it is in our world. They thanked me for giving them business […]

Bow Down Before the Queen of Camelot

Jun 9th, 2015

In my previous blog post, I used the kingdom of Camelot as an analogy for the Internet presence of your business. In the virtual world, your website is your castle and the site content is king. The queen of your virtual kingdom on the Internet is your “Facebook for Business page”…  Behind every great king […]

Welcome to Camelot

Jun 2nd, 2015

This is the story of a “virtual” world called the Internet, where all the individuals and businesses who buy from us live. It is a busy place. The people there constantly communicate, socialize and share their lives with one another. They find direction, answers to questions and solutions for problems. They learn everything from how to […]

Who Really WANTS Windows?

May 11th, 2015

Marketing doors and windows for profitability has always been about making the consumer WANT new doors and windows before they NEED them.  Let’s look at windows as an example. In the third quarter of the 20th century, nearly every property owner wanted new aluminum triple-track, self-storing storm windows, even if their existing interchangeable wooden screen […]

Window Condensation is Not Funny

Apr 28th, 2015

Ben Spiller, co-founder of BF Rich Windows & Doors, had a unique way of explaining window condensation to homeowners … Ben was the “B” in BF Rich, and his responsibility was sales and customer service. Ben was a gregarious guy – a true performer.  My dad called Ben in the winter of 1967 to meet […]

Using the AAMA Condensation Resistance Factor Tool…

Apr 14th, 2015

Blogger Mark Milanese continues his series on window condensation. To get caught up, read Part 1, Part 2, Part 3 and Part 4. To answer my client who thought I’d installed defective windows because she saw condensation, I began to collect the data to use the American Architectural Manufacturers Association (AAMA) condensation resistance factor tool: I used my […]

Window Condensation: A True Case

Apr 7th, 2015

Can windows make water?  I have a client who is convinced they can. They believe one of the windows we installed on their home is defective because water shows up on the inside glass surface facing the room in the winter.  None of the other windows we replaced in their home make water, so they’re […]