To Keep Clients, Be Their Best Resource

Nov 17th, 2015

When a business has the resources to offer essential solutions for their clients’ problems, they earn the loyalty of their client. When a business fails to be the best resource for their client’s solutions, they must be prepared to not only lose revenue to more resourceful competitors, but to also lose the loyalty of their […]

Businesses Pegged to Creativity Keep Customers Around

Nov 10th, 2015

A business receives income when it solves problems so well that customers will pay for it. The solution for your clients’ problems may not be in your sample box. Someday, you will need to look outside of the box to create a new solution — tailored for your individual clients and their unique set of circumstances — to […]

R-E-S-P-E-C-T: Find Out What It Means to Your Business

Nov 2nd, 2015

Having respect for clients and showing it are two very different things. Having respect for another is simply recognizing they are valuable. Showing respect puts that recognition into action! Here is a simple plan for business success: 1. Have respect for clients; 2. Show respect for clients; 3. Repeat continuously; 4. Earn customer loyalty, and; […]

Why Golf Rules are Like Business Rules

Oct 27th, 2015

The central principle of golf is found inside the front cover of the rulebook. It tells players this: “Play the ball as it lies, play the course as you find it, and if you cannot do either, do what is fair.” That simple concept can be applied off the golf course to develop customer loyalty. […]

Tell. The. Truth.

Oct 20th, 2015

It may sound cliché, but it’s absolutely true. Honesty is always the best policy and the dishonest business person will never earn the loyalty of a client. There is no reason to expect repeat business and good references from a deceived client. Dishonesty in business has many faces ranging from “little white lies” to trickery […]

Are You A Good Listener? You Should Be

Sep 22nd, 2015

Too often we are just waiting for our client to finish talking so we can talk again and “sell” them.  But if we are curious about our client, ask good questions and listen well to their answers, we may be surprised at what we learn about what they need and want. It may not be what […]

Be Curious … And Be Profitable

Aug 25th, 2015

Curiosity may have killed the cat, but it never killed a sale. In fact, the lack of curiosity could be the biggest reason a potential client doesn’t buy or an existing client doesn’t repeat business with you or become the ultimate prize – a loyal customer. If you presume the client is only interested in […]

Top 10 Ways to EARN Loyalty

Aug 11th, 2015

If a loyal customer is best for business, what can a sales representative do to earn the loyalty of a customer? They must remain curious about the customer and their business.  They must be a good listener who is honest, respectful and fair.  They must be creative, resourceful and generous.  They must show regret when […]

Who is Responsible for Earning Customer Loyalty?

Aug 4th, 2015

Every business will find it is well worth the effort to turn a first-time customer into a loyal customer who is faithful to their obligations, buys repeatedly, provides us with valuable feedback and promotes a healthy, orderly business culture.  Since the act of loyalty is defined as faithfulness to a person or thing deserving fidelity, […]

Why “Old Faithful” Customers Are Your Most Important

Jul 21st, 2015

Loyal customers not only provide businesses with continual revenue with lower marketing and sales overhead that allow you to operate more profitably. Loyal customers, by definition, are also faithful to their obligations, and they take the payment for the goods and services you provide as seriously as you do. Loyal customers can also provide invaluable […]