Thank You, Renewal by Andersen!

Oct 20th, 2014

Everyone in the replacement window industry owes a huge debt of gratitude to Andersen for promoting the need to replace windows to homeowners … and for raising the expectation of the price homeowners should pay for new windows. Over the past few years Andersen has gone on a marketing rampage to promote “Renewal by Andersen” [...]

Making Door and Window Education Fun!

Sep 30th, 2014

How can we make educating the consumer about doors and windows fun? Successful door and window specialists must separate themselves from their less knowledgeable counterparts by educating consumers. That being said, it is important to remember that nobody wants to go shopping only to end up being bored to death by a sales spiel. The [...]

MPG For Windows

Sep 23rd, 2014

Since the 1970s our Government has required car manufacturers to glue MPG stickers on every new car sold in the United States. They’re there to help us choose more fuel efficient vehicles that save us money on gas – or at least show a car buyer that one car will go further on a dollar [...]

Can You Teach Doors & Windows?

Sep 16th, 2014

Fall is here. Students are back in school. It’s time for door and window specialists to take homeowners to school and teach them about the door and window replacement project, too. I have said before, “The educated consumer is my best friend.” The successful door and window specialist knows that educating the consumer leads to [...]

Doors & Windows with Style!

Sep 9th, 2014

There is a growing trend in the remodeling marketplace. Homeowners are purchasing new doors and windows with the primary goal to improve the look and style of the homeowner’s architectural fashion sense.

Teenage Tiny House Builder on “Tiny House Nation”

Sep 1st, 2014

“Tiny House Nation” is a new TV Show about homes smaller than 500 square feet. They’re looking for people planning to live in a Tiny House and I told them about my 19-year-old son. Mark wants to live in a Tiny House for some very good reasons: He likes the idea of saving money on [...]

Would you Like a Side of Doors & Windows?

Aug 12th, 2014

Clients are renewing their home with new siding far more often this year. More people who are replacing siding are replacing their doors and windows as well. Are you and your company prepared to take the best advantage of this growing trend? If you are a door and window installation specialist, you may consider partnering [...]

InstallationMasters™ Dream Home or Amateur Nightmare?

Aug 5th, 2014

The growing trend of “Whole House” exterior remodeling projects – where clients also replace doors and windows when they replace siding or stucco – made me think about how many different types of siding surfaces, casings and window types an exterior remodeling specialist must be intimately familiar with today. Keeping air and water out of [...]

Think Positive!

Jul 29th, 2014

I’ve really been enjoying Dave Molenda’s “Positive Polarity” blogs here at DWM/Shelter magazine. If you haven’t had a chance to read his articles yet, do yourself a favor and check them out. Dave’s messages are upbeat with a lot of emphasis on positive thinking. They are also very real. When I read Dave’s recent article [...]

Shark Week

Jul 17th, 2014

“Mark, you’re like a shark,” a client told me last week. I was surprised and a little hurt. Sharks have a notorious reputation. Sharks are thought of as predators who circle swimmers and boaters, killing and maiming the defenseless and unaware. The Great White’s portrayal in the movie “Jaws” strikes fear in a coastal community [...]