Be Curious … And Be Profitable

Aug 25th, 2015

Curiosity may have killed the cat, but it never killed a sale. In fact, the lack of curiosity could be the biggest reason a potential client doesn’t buy or an existing client doesn’t repeat business with you or become the ultimate prize – a loyal customer. If you presume the client is only interested in […]

Top 10 Ways to EARN Loyalty

Aug 11th, 2015

If a loyal customer is best for business, what can a sales representative do to earn the loyalty of a customer? They must remain curious about the customer and their business.  They must be a good listener who is honest, respectful and fair.  They must be creative, resourceful and generous.  They must show regret when […]

Who is Responsible for Earning Customer Loyalty?

Aug 4th, 2015

Every business will find it is well worth the effort to turn a first-time customer into a loyal customer who is faithful to their obligations, buys repeatedly, provides us with valuable feedback and promotes a healthy, orderly business culture.  Since the act of loyalty is defined as faithfulness to a person or thing deserving fidelity, […]

Why “Old Faithful” Customers Are Your Most Important

Jul 21st, 2015

Loyal customers not only provide businesses with continual revenue with lower marketing and sales overhead that allow you to operate more profitably. Loyal customers, by definition, are also faithful to their obligations, and they take the payment for the goods and services you provide as seriously as you do. Loyal customers can also provide invaluable […]

First Time, Repeat or Loyal Customer?

Jul 14th, 2015

The Merriam-Webster Dictionary defines the word “customer” as “one who buys the goods and services of a business” and “an individual with whom one must deal.”  “Loyalty” is defined as “faithfulness to obligations and to a person or thing deserving fidelity.” Without the customer, there is no business.  The customer provides a business with the […]

Camelot’s Crusaders: The Sites That Can Boost Your Business

Jun 23rd, 2015

In my previous blog post in my “Camelot” series a couple of weeks ago, I illustrated how your Facebook for Business page can act as the queen of your social media efforts. Last week, I showed how grateful I am to Facebook for helping bring customers to my company. In this post, I point out […]

Thank You, Mark!

Jun 16th, 2015

Yesterday, I got a nice “Thank You” note from Mark Zuckerberg, the founder of Facebook. I was very flattered. After all, Mark and I hardly know each other. Mark and Sheryl Sandberg, Facebook’s chief operating officer, wrote to tell me what an exciting time it is in our world. They thanked me for giving them business […]

Bow Down Before the Queen of Camelot

Jun 9th, 2015

In my previous blog post, I used the kingdom of Camelot as an analogy for the Internet presence of your business. In the virtual world, your website is your castle and the site content is king. The queen of your virtual kingdom on the Internet is your “Facebook for Business page”…  Behind every great king […]

Welcome to Camelot

Jun 2nd, 2015

This is the story of a “virtual” world called the Internet, where all the individuals and businesses who buy from us live. It is a busy place. The people there constantly communicate, socialize and share their lives with one another. They find direction, answers to questions and solutions for problems. They learn everything from how to […]

Who Really WANTS Windows?

May 11th, 2015

Marketing doors and windows for profitability has always been about making the consumer WANT new doors and windows before they NEED them.  Let’s look at windows as an example. In the third quarter of the 20th century, nearly every property owner wanted new aluminum triple-track, self-storing storm windows, even if their existing interchangeable wooden screen […]