January 5th, 2012
Canvassing … The ‘New’ Lead Generator?
As the New Year starts, it has many of us making our resolutions. I am no different in this but something that has changed for me is my job and company. I am excited to start off the New Year as the new vice president of sales and marketing at Thermal Industries. I wish all my friends at Gorell well, and at the same time, I am excited to start a new chapter for myself. With that, let’s blog!
More and more dealers around the country are turning to canvassing to generate their leads. It seems to be “hip and vogue” again. This reinforces that philosophy that “things” truly are cyclical. Canvassing has been used for years.
It has been used in many different ways. From installers and sales people canvassing a neighborhood after a job was sold or installed to professional canvassing crews “working” neighborhood after neighborhood.
Today, I see canvassing working very effectively, especially when it is combined with some other form of media such as radio or television. Many home improvement companies have explained to me that their canvass success rate is much improved because there is more brand awareness with the other cross media.
Canvassers seem to be better trained today compared to the past. From a more professional appearance to being more effective in front of a homeowner, canvassing has turned more into a science than a numbers game.
If you are looking at different ways to generate leads, give canvassing some consideration. You don’t have to put together a canvass team to get going. You can start out simple with sales people and installers working a neighborhood in which you are doing business, and as you become more comfortable, you can start to get more scientific.
Good luck and great selling!