All entries by this author

The Last House Standing

Sep 25th, 2008 | By Tara Taffera | Category: Door and Window Musings

It was an amazing (though frightening) image–one of a lone house along the Texas coastline. This particular home was still standing though there was nothing but debris around it where other homes once stood. I saw the photo of this home after our art director Dawn Campbell sent me the following e-mail.
“I was reading about [...]



Warranty Claims: Striving for Zero

Sep 10th, 2008 | By Tara Taffera | Category: Door and Window Musings

Something I read last night struck me so much that I just had to write about it today. I was reading Inc. magazine’s Special Issue, The Inc. 500, and as part of that issue, the magazine interviewed CEOs on various topics. One question they asked was this, “Which line item in your budget would you [...]



First-Hand Observations from a Glass Plant

Aug 28th, 2008 | By Tara Taffera | Category: Door and Window Musings

While I’ve written about the glass industry for more than ten years, Monday was my first visit to a float glass plant. To all of you who have heard about the process and viewed the videos, let me tell you that nothing compares to seeing this intricate process up close.

I, along with four other editors [...]



Some Thoughts on Warranties

Aug 14th, 2008 | By Tara Taffera | Category: Door and Window Musings

Last year when I attended a meeting of the Window and Door Manufacturers Association, attorney Dan Smith of Bowman and Brooke law firm told attendees they might want to consider having different warranties for different geographic areas. I thought this was interesting idea, so when his presentation was over I turned to the window manufacturer [...]



Beware the Recovery and Take a Good Look at Suppliers

Jul 31st, 2008 | By Tara Taffera | Category: Door and Window Musings

In a recent column, DWM columnist Michael Collins, vice president of the building products group at Jordan, Knauff & Company, wrote about how door and window manufacturers need to “beware the recovery.” I’m sure a few looked at that and thought, “Yeah, right, and turned the page.” (Click here for that article).
Recently, the fate of [...]



A Little History Lesson on Fredericksburg, Va.; and a Little Lamenting for the Decisions Company Executives Have to Make

Jul 17th, 2008 | By Tara Taffera | Category: Door and Window Musings

You may not know that our offices in Stafford, Va., are just 15 minutes from historic Fredericksburg, Va. Our little city received some national attention recently when the L.A. Times (click here for the full article) reported that archaeologists found what is believed to be the boyhood home of George Washington. The house in Stafford [...]



What’s your Competitive Advantage?

Jul 2nd, 2008 | By Tara Taffera | Category: Door and Window Musings

Penny Stacey, DWM’s assistant editor, just finished an article on the various wood certification programs available, Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI). While some manufacturers who choose to participate in a certification program may use both, it seems that more often than not, these two programs are in competition with one [...]



How to Stay in the Game

Jun 19th, 2008 | By Tara Taffera | Category: Door and Window Musings

We all know that we’re in a down market, but thankfully many in the industry believe that down doesn’t mean out.
For example, when interviewing Bill Oates from Medieval Glass a few months ago for an article, I was struck by how adamant he was in not accepting views from salespeople and manufacturers who simply say, [...]



Carbon Labels and Carbon Credits: Coming Soon?

May 28th, 2008 | By Tara Taffera | Category: Door and Window Musings

In my last blog I talked about the Federal Trade Commission’s (FTC) guidelines for companies concerning green marketing claims—the fact that companies can’t just throw around words like recyclability, etc.–these claims must be backed up. Since then, I’ve noticed a few different references to these guidelines proving that the FTC is definitely watching.
Click here to [...]



FTC Offers Guide to Green Claims

May 15th, 2008 | By Tara Taffera | Category: Door and Window Musings

Admit it. You want to be green. Everyone’s doing it, and the most successful, forward-thinking companies, are making money at it. And admit this also. You know you’ve thought about throwing some green claims on a piece of literature, whether or not you’ve had the time to develop or complete a well-thought out environmental policy [...]