Alexandria Moulding Announces Social Media LaunchAugust 6th, 2012 by DWM Magazine
Alexandria Moulding announced it has launched a social media program to provide information and education for both customers as well as consumers. According to the announcement, the company places significant value on customer service, and to further these relationships, especially with gen Y who are used to using different digital tools to communicate, introduced a new commitment to its social media platform.
“A growing majority of our clients and consumers are using these platforms and we want to be in that space with them,” says Marianne Thompson, vice president of sales and marketing at Alexandria Moulding. “It’s becoming an important way to communicate with our customers and consumers.”
According to the announcement, one of the major draws to social media for home improvement industry suppliers is the speed with which information and valuable content can be transmitted and socialized with customers and consumers. Alexandria Moulding is now distributing content to those that sign up to follow them via Facebook or on other social media platforms. As Thompson explains, “Customers can customize what information we publish and how they consume it. We want to be available to our customers beyond ‘business hours’ and social media allows us to connect with customers when they are ready to consume information.”
Andre Cholette, president of Alexandria Moulding adds, “It was important to start listening first before launching the program and our agenda will continue to be developed based upon customer and consumer feedback.”