Greg Irving Retires at Soft-Lite; Tyson Schwartz Fills Role

February 28th, 2013 by DWM Magazine

Tyson Schwartz has been named vice president of sales and marketing for Soft-Lite LLC in Streetbsoro, Ohio. He replaces Greg Irving who is retiring after more than 33 years in the door and window industry.

Tyson Schwartz

Tyson Schwartz

In his new role, Schwartz will direct the company’s sales expansion and growth, as well as oversee the marketing department. His duties will include developing sales strategies and managing Soft-Lite’s sales force, developing the company’s dealer base and exploring trends. He will also oversee the complete in-house marketing department that Soft-Lite incorporated last year to help expand its marketing capabilities and offer its dealers even stronger marketing support.

“Tyson is a 20-plus year veteran of our industry and brings great knowledge and expertise to our team,” says Roy Anderson, president. “He is a strong proponent of selling systems and has a successful background in assisting dealers with their business models. There is no doubt we are going to do great things together and build off the market-leading success we have already established in the industry.”

Irving, who held this position for the past six years, helped Soft-Lite experienced record sales, growth, acquisitions and product development, according to the company.

Greg Irving

Greg Irving

Prior to joining Soft-Lite, Irving served as vice president of sales and marketing at Simonton for five years, spent several years at Chelsea and Deceuninck, and owned nine Pella retail locations and showrooms in and around San Francisco.

“Greg is a true statesman in our industry. He is well-known, respected, and will be sorely missed by all,” says Anderson. “Greg and I go back 20 years, and I am truly sorry to see him leave. Nevertheless, I am very happy for Greg in that he will be able to finally take it easy and get to spend quality time with family and friends.”

Greg has been married to his wife Linda for 33 years, and the couple has two grown children and one grandchild. Their retirement plans include moving to South Carolina, where they will be less than one mile from beaches, golfing, fishing and other relaxing retirement activities.

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