Dun-Rite Window and Door Co. Takes Steps to Boost Web PresenceMarch 16th, 2012 by DWM Magazine
Dun-Rite Window and Door Company hired Prospect Genius, a search engine optimization (SEO) firm, to create its new online marketing campaign. The new web-program is designed to make it easy for local residents needing new replacement windows, patio doors, or sun room additions to find the company online.
“SEO is all about establishing relevance and raising visibility for companies doing business on the Internet,” says Matt Gallo, online marketing specialist for Prospect Genius. “By enabling Dun-Rite Window and Door Company to rank higher on search engine results pages, we’re also helping more local Internet users discover the availability of the company’s products—most notably its replacement doors and windows.”
According to the company announcement, the focus of the new SEO program is to raise the prominence of Dun-Rite Window and Door Company in targeted Internet searches by boosting its performance in the top three search engines for terms such as “sunroom additions” and “replacement doors.”