Milanese Remodeling

Who Really WANTS Windows?

May 11th, 2015

Marketing doors and windows for profitability has always been about making the consumer WANT new doors and windows before they NEED them.  Let’s look at windows as an example. In the third quarter of the 20th century, nearly every property owner wanted new aluminum triple-track, self-storing storm windows, even if their existing interchangeable wooden screen […]

Window Condensation is Not Funny

Apr 28th, 2015

Ben Spiller, co-founder of BF Rich Windows & Doors, had a unique way of explaining window condensation to homeowners … Ben was the “B” in BF Rich, and his responsibility was sales and customer service. Ben was a gregarious guy – a true performer.  My dad called Ben in the winter of 1967 to meet […]

Using the AAMA Condensation Resistance Factor Tool…

Apr 14th, 2015

Blogger Mark Milanese continues his series on window condensation. To get caught up, read Part 1, Part 2, Part 3 and Part 4. To answer my client who thought I’d installed defective windows because she saw condensation, I began to collect the data to use the American Architectural Manufacturers Association (AAMA) condensation resistance factor tool: I used my […]

Window Condensation: A True Case

Apr 7th, 2015

Can windows make water?  I have a client who is convinced they can. They believe one of the windows we installed on their home is defective because water shows up on the inside glass surface facing the room in the winter.  None of the other windows we replaced in their home make water, so they’re […]

How to Stop Water Condensation

Mar 17th, 2015

If you’ve been following my blogs, chances are you’re curious as to how to do this. New technology has improved window performance, but glass is still (usually) the coldest surface in a home. When that’s the case, water droplets of dew will form there first. Simply put, water just returns to its liquid state. The […]

Solving the Mystery of Condensation

Mar 10th, 2015

Condensation on glass is not the kind of mystery Scotland Yard would ask Sherlock Holmes to solve. The door and window professional should be able to evaluate conditions and help the property owner understand the cause of water condensation on windows. Water inside a home can do a lot of harm. It can damage paint, […]

A “Surelock Homes” Mystery: The Case of the Watery Windows

Mar 5th, 2015

The royal glazier was held captive in the tower of London awaiting his execution. Windows he replaced were making water in the grand ballroom of Buckingham Palace, and the tapestry drapes had been stained by the water on the glass. By royal decree, the window installer’s head would roll at the break of dawn. The […]

While I was Sleeping

Jan 6th, 2015

During a cold January in 2002, I discovered how the Internet could be used to brand, market, generate leads and convert sales for my family’s remodeling business. The “World Wide Web” was only 10 years old, our website was newly born and I just recently started sending and receiving email for business. I was sitting […]

That’s Not How Any of This Works!

Nov 18th, 2014

Have you seen the car insurance commercial? Three elderly ladies are in Beatrice’s living room and Beatrice is so happy she doesn’t have to mail her vacation photos anymore, she just posts them to her living room wall. It’s so quick! When her visitor points out that’s not how it works, Beatrice unfriends her. It’s […]

Thank You, Renewal by Andersen!

Oct 20th, 2014

Everyone in the replacement window industry owes a huge debt of gratitude to Andersen for promoting the need to replace windows to homeowners … and for raising the expectation of the price homeowners should pay for new windows. Over the past few years Andersen has gone on a marketing rampage to promote “Renewal by Andersen” […]