Survey Shows Homeowners Willing to Invest More in “Green” Home Improvement Products Despite Down Economy

A recent survey commissioned by Plastpro Inc. showed that despite the weakened economy, homeowners are still willing to pay more for products that are “green” or energy-efficient.

In a poll of more than 700 homeowners, 73 percent said they would pay more for home improvement products that they believe are better for the environment. The survey also showed that women find the green message more compelling than men, with 80 percent indicating they’d be willing to spend more on environmentally friendly products compared to 66 percent of men.

Additionally, 89 percent of those polled said they would be willing to pay more for products that reduce heating and cooling costs, while 9 out of 10 would buy quality products that last longer–rather than less expensive materials that save upfront costs but have a shorter life span–when considering replacement items like doors or windows.

The poll, which was administered by the Opinion Research Corporation, also showed that when planning a home improvement project involving professional help, 86 percent of homeowners felt it was important that the people they hire be knowledgeable about environmentally beneficial and energy efficient products.

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