2007 Survey Results: What Homeowners Want From Their Windows
For a second consecutive year, consumers interested in window replacement projects have cited energy efficiency as the top factor motivating them to replace their windows and the single most important quality. According to results of the Parkersburg, W.Va.-based Simonton Windows Second Annual House of Windows Sweepstakes survey, respondent interest in energy-efficient windows has risen during the past year.
More than 25,290 results were analyzed by Ventura Associates Inc., a research company in New York, N.Y. The online survey was conducted in conjunction with the Today's Homeowner with Danny Lipford® television show as part of the registration process for a sweepstakes.
"Conducting this entry survey for two consecutive years gives us solid information on the mindset of the consumer regarding window replacement issues," says Chris Monroe, vice president of marketing for Simonton Windows. "Once again this year, the single stand-out issue was energy efficiency. Results show that the importance of energy efficiency has grown for consumers in the past year, with a greater percentage citing energy efficiency as the main reason motivating them to replace windows (72 percent in 2007 versus 69 percent in 2006) and as the single most important quality of their windows (71 percent in 2007 versus 66 percent in 2006).
"When asked how important it was to them that their windows were ENERGY STAR®-rated, 88 percent of respondents answered either 'extremely important' or 'important.' That high rating shows us a strong awareness of the ENERGY STAR program with consumers in conjunction with windows. It also shows that people are making a strong connection between energy efficiency issues and the products used in the construction and long-term care of their homes."
When given several options for answering the question, "What is the single most important quality of your windows?" in the 2007 survey, maintenance-free came in second place (after energy efficiency) with 11 percent, and security came in third with six percent.
What Homeowners Know About Windows
"Between the wide variety of home improvement television shows, radio programs, web sites, magazines and literature, education on windows is at a very high level right now," Monroe says. "Especially with the constant interest in environmental and energy efficiency issues, it's not surprising to see a jump in awareness for homeowners in this area from one year to another."
Survey respondents who live in coastal areas (21 percent of participants) can still use more knowledge on code and insurance issues related to impact-resistant windows. Only eight percent of respondents in the 2007 survey report that they are aware of code requirements for the geographical area where they reside. Sixty-four percent said they were not aware that some insurance companies offer discounts to homeowners who have impact-resistant windows in their homes.
"Coastal homeowners need to be especially vigilant about window education," says Monroe. "In some hard-hit areas like Florida, installing impact-resistant windows may not just provide homeowners with a discount on their insurance, but it may be mandatory. In some cases the use of impact-resistant windows can help a homeowner retain their insurance. Tested to meet Dade County codes, many impact-resistant windows like our StormBreaker Plus products, are a 'first line of protection' for the home against severe weather conditions and hurricanes."
Homeowners Not Planning on Window Replacements
"2007 survey results show that 32 percent of respondents believe windows should be replaced every 30 to 50 years in a home," says Monroe. "That's simply too long of a time frame to expect windows to be working effectively in the home. Most manufacturers and building professionals recommend evaluating windows on an annual basis. And, after two decades, homeowners should strongly think about replacing windows to gain the newest and best energy efficient features currently available in the marketplace.
"Windows are like all other products--including roofing, siding and appliances--their usefulness wears out over time. An average homeowner needs to plan on replacing windows between the 20 and 30 year timeframe in the life of a home to gain the maximum return on their investment."
The sweepstakes survey was conducted in the timeframe of February through early April, 2007 at the www.dannylipford.com web site. Sixty-three percent of respondents were female and 37 percent were male.
Compare Results from the 2006 and 2007 Surveys
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