GBA Exhibitors Promote Energy Efficiency and Ways to Diversify
to Window Manufacturers
Many GlassBuild exhibitors used the show as a way to promote the theme of energy
efficiency to the window manufacturers in attendance, along with some options
for diversifying into new areas in the current slow housing market. GlassBuild
America was held this week, September 10-12, in Atlanta at the Georgia World Congress
TruSeal Technologies launched its "Envirosealed Windows" campaign,
which is designed to help window manufacturers and dealers sell the environmental
benefits of TruSeal Dura Platform spacers. The company recognizes that an increasing
number of homeowners are looking for ways to make their living spaces more environmentally
friendly by choosing green products.
The program, which is mainly aimed at the remodeling market, has received good
reviews thus far, says TruSeal's Ric Jackson.
"The response to the concept has been overwhelming. Obviously consumers
are concerned about saving energy," he says. "It's all about reduction
TruSeal president Gus Coppola says manufacturers who promote energy efficiency
have a lot of opportunities.
"A lot of people are singing the blues in the housing market, but this
campaign gives manufacturers a lot more opportunity," he says. "People
are more attentive to taking cost out of the plant. This is a great way for them
to take advantage of the down market
This puts them in an excellent position
to grow in a down market."
Edgetech also promoted the theme of energy efficiency through the use of its
spacer products such as SuperSpacer and TriSeal.
"Manufacturers can take the market by storm by pushing energy efficiency,"
says Edgetech's Erin Johnson.
But sometimes manufacturers don't always know how to get there.
With the new ENERGY STAR® requirements coming in 2008, some window manufacturers
are concerned that their products won't meet these requirements.
In fact, Johnson says Edgetech has received numerous calls in the last month
from companies who are looking to Edgetech to help them build an efficient window
that will meet the new requirements.
Technoform's Greg Decker echoes these sentiments as well.
"One customer stopped by today and said 'this is what I want to do [in
terms of energy efficiency], but how do I get there?" says Decker.
"We provide full-service support in incorporating energy efficiency into
a window," says Technoform president Mark Silverberg. "That is what
sets us apart."
"Energy efficiency is at the core of what we do," says Decker, who
warns manufacturers that the energy regulations in the United States will get
tighter and tighter.
"Homeowners are asking for energy-efficient products more and more,"
Many exhibitors also noted that they are expanding their offerings in an effort
to give their customers-particularly residential window manufacturers-additional
offerings to add to their product lines in today's slow residential new-construction
Among these, Vision Industries in South Plainfield, N.J., has added a fence post
anchor to its hardware offerings, for door and window manufacturers expanding
into the area of fencing.
"We follow what our customer base is looking for and a lot are looking
for fencing," says national sales manager Patrick Rutherford.
Aquasurtech in Laval, Quebec, has expanded its product line so that vinyl window
manufacturers can now utilize a spray-on finish to make a vinyl window appear
metal. The finish is available in bronze, copper and silver.
Bronze Craft in Nashua, N.H., is offering a multi-point locking system designed
for bomb-blast conditions to fill the needs of those wishing to offer bomb-blast-resistant
Royal Group of Woodbridge, Ontario, exhibited a range of new profile systems
and options for its new and existing customers, several new stains, patio door
profile systems and more.
"We've tried to bring a lot of products to the market and to the show
to give manufacturers lots to offer," says Art Ramey, Royal's president for
North American sales and marketing.
For a full report on GlassBuild America, see the upcoming October 2007 issue
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