Deceuninck® North America Builds Windows of Opportunity

Effective strategic planning and implementation is in place at Deceuninck® North America in Monroe, Ohio, in an effort to continually improve operating performance and increase revenues in spite of a soft housing market, the company reports.

The company has recently consolidated two of its manufacturing locations and upgraded capabilities at all North American facilities. This includes the previously announced consolidation of extrusion production at the Oakland, N.J., plant to the modern and efficient Monroe, Ohio and Little Rock, Ark. facilities.

"We've analyzed and reconfigured our operations network to more efficiently and effectively serve our North American customer base," says Mark Parrish, president and chief executive officer of Deceuninck North America.

The company says its Alliance Management Program continues to grow sales volume at a rate that consistently out-paces market performance, while providing customers with a way to improve costs and manufacturing efficiencies, and increase the effectiveness of their marketing dollars. The Alliance Management strategy promotes and manages strategic alliances of selected groups of Deceuninck® North America fabricators. By sharing information, cooperating in manufacturing efficiency studies, creating common marketing programs and participating in group purchasing agreements, each alliance fabricator becomes stronger in their marketplace, the company says.

"The Alliance strategy enables our small and medium-sized fabricators to compete favorably in an increasingly competitive marketplace," explains Mark Davis, corporate director of marketing. "Each year our alliance groups deliver sales growth that far out-paces overall industry performance."

Deceuninck® North America says it is dedicated to providing value-added products and innovative marketing programs to meet changing market requirements.

An example of the new product development focus is the recently-introduced family of impact products that meet the needs of the customer base in coastal areas where fenestration products are required to meet stringent building code requirements.

"Using proprietary, patent-pending impact hardware, specifically designed by Deceuninck® North America, we were able to achieve DP-50 and impact performance ratings with our most popular existing products, without adding lots of additional cost or complexity for our customers," says Davis.


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