Multiple Education Courses in Development by AAMA

Werner Preusker of PVCplus illustrated how the PVC demand in Germany increased gradually from 1990-2006.

Among the topics of interest at the American Architectural Manufacturers Association's (AAMA) annual summer meeting in Huntington Beach, Calif., were the educational classes, or learning units, being developed by a number of councils within the association. The five classroom courses under development come from AAMA's Aluminum Materials Council, Door, Fiberglass Material and Glass Material Councils as well as one relating AAMA 510 certification.

According to Janice Charletta, AAMA's director of marketing and membership, there's been a lot of interest in converting the classroom courses to online versions.

The association will also be releasing its Tool Kit, an interactive CD explaining AAMA certification.

"It's a critical component of the campaign," says Charletta.

An interesting presentation called Benefits of Vinyl: From Defense to Promotion by Werner Preusker of PVCplus, initiative of the PVC Industry in Bonn, Germany, was held Monday. Preusker shared his insight and experience with promoting vinyl in Europe.

The PVCplus campaign's goal is to promote the benefits by using emotional images to create sympathy with a targeted audience of decision makers in economics and politics.

The benefits of vinyl, according to Preusker, are its durability, smooth surface, low maintenance, and the fact that it can be made into a variety of forms serving as the number one polymer for windows, pipes and cables worldwide. The campaign in Europe resulted in an increased trust for the PVC industry and its products.

"The PVC market could triple in production between now and 2020," he says, adding that, right now, 55 percent of the windows in Germany are PVC.


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