Green Home Building Market is Expected to Double by 2012

The residential green building market is expected to be worth $12 billion to $20 billion this year, according to a recent study conducted by McGraw-Hill Construction, and is expected to double by 2012.

The study also found that 40 percent of builders think green building helps them market their homes in a down market.

"We have hit the tipping point for builders going green," says Harvey M. Bernstein, McGraw-Hill Construction vice president of Industry Analytics, Alliances and Strategic Initiatives. "This year, the number of builders who are moderately green-those with 30 percent green projects-has surpassed those with a low share of green-those who are green in less than 15 percent of their projects. Next year, we will see even greater growth, with highly green builders-those with 60 percent green projects-surpassing those with a low share of green. This year has seen an 8-percent jump over last year, and we expect another 10-percent increase next year."

"It's official. Green has gone mainstream," adds Ray Tonjes, chair of the Green Building Subcommittee for NAHB. "And now, the NAHB National Green Building Program is making it easier for home builders to provide sustainable, environmentally friendly homes for their customers. We're ready for the market transformation that McGraw-Hill Construction estimates."

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